Streaming Stat of the Week

Video Encoding for Producers

This presentation was for Streaming Media Producer Live. Here's the description. 

To maximize reach and revenue, online video producers need to deliver video that plays effectively on multiple computer and mobile platforms. To accomplish this, you need to know some fundamentals about the H.264 codec, as well as the playback requirements and limitations of all target platforms. You also need to know the benefits and limitations of HTML5 and advanced technologies such as HTTP Live Streaming, Flash Dynamic Streaming, and Dynamic Adaptive Streaming over HTTP (DASH). This session provides streaming producers with the information they need to produce and deliver video that plays effectively on the most relevant platforms used by their target viewers.

Click over to the main article to download the handout.

The Secret to Go Daddy's Video Success...

Danica.jpg...is NOT how they encode their video. But, they do a lot of other things right with their streaming video as you can read below. 

GoDaddy.com aggressively advertises videos on television to convince you to visit their web site. With celebrities Danica Patrick and Jillian Michaels on board, it’s a pretty good strategy. Of course, when most viewers see these TV commercials, they probably wonder how it ends, and how close the two beauties come to baring all. Me? I wonder how Go Daddy is encoding their video and how social media-savvy they are when it comes to their player.

Average US Broadcasters Streaming at 837 kbps Total Data Rate

I track the data rate and video configuration used by broadcast sites since they indicate the types of streams that their mass market audiences can retrieve and play, and also the quality of streams that web video consumers are used to viewing. In my latest survey, the average video configuration was very close to 640x360, with a combined audio/video data rate of 837 kbps (758 kbps video, 79 kbps audio). This computes to an average bits per pixel value of .115. If videos posted on your site are lower than these figures, you're probably being unnecessarily conservative.

To view the groupings and individual sites used in my analysis, click over to the main story.

Stat of the Week: HTML5 Desktop Market Share at 58.1% Max

HTML5 browsershare.png

According to the latest statistics from NetMarketShare, the current penetration of HTML5-compatible browsers in the desktop market is 58.1% maximum. To completely serve these browers, you'd have to encode in three formats, with 47.5% of desktops compatible with WebM, 44.1% compatible with H.264, and 8.3% compatible with Ogg (this is the Firefox 3.6 crowd). Click over to the main article to see how I calculated these numbers. 

SOTW - On Android, Flash is 55%, HTML5 100%

html5 vs flash on android.png

By now you've heard that Adobe will discontinue the development of the Flash Player on the Android platform, stating in part that "HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms."

Boy, they weren't kidding. I was interested to learned Flash's penetration on the Android platform, so I surfed over to www.riastats.com, and selected Android in the OS list box on top. In the main story I detail my findings.