I thought up the "Ten Wow" strategy in a previous life on a sales trip to Redmond. I was president of a small software company barely clinging to life and sorely needing a big sale with a trophy client. We were the third of three companies presenting, three days each, and I felt like our presentation and product demonstration needed some serious pop.
So I challenged the engineers a couple of weeks before the trip, saying, "Look, forget about winning the deal, that's assumed. I won't be satisfied unless the 'softies say ‘Wow,' out loud, ten times during our dog-and-pony show." I have to say, the concept put a different spin on both the preparation and the presentation, very much for the better.
Ever since then, with each presentation I give, class I teach, and even article that I write, I think about the Ten Wow strategy, and try to think of ways to earn that highest of praise. And so it was when the Legacy of Mountain Music Association (LOMMA) asked me to film their first annual Stoneman Awards, with the inaugural award being given to the Stonemans themselves, probably the most famous country music group you've never heard of.

Streaming producers don’t work in a vacuum, and one of the
best ways to understand the best practices of other publishers on the web is to
download and analyze the streaming files that they produce. I capture
streaming videos a lot, exclusively to analyze the video files for research
purposes. I use two primary tools to accomplish this, DownloadHelper (
Here's a 45 minute video on improving streaming video quality from a presentation given by Jan Ozer at Streaming Media East in May, 2009. The video covers common mistakes made by producers in pre-production, encoding and distribution. You can download a
PDF file containing the presentation by clicking the "Full Story" link below to visit the web page that contains the video. 

Streaminglearningcenter.com is pleased to offer for free download a streaming media primer written by Jan Ozer.