Peer review


Case Study - Producing Video Case Studies

kathryn.jpgFirewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I've seen, though the presentation of these videos on their web site could definitely be improved. In this "peer review" video, I review their case study of the Burlington Public Library, which you can watch here on YouTube.

I detail what the producers of the video did right production-wise, and what went wrong on their web site. Click the link above to view the video; I hope you find it useful.

Peer Review: The Wine Library

This is a peer review of streaming video produced by the Wine Library, written as a sidebar to a feature story by StreamingMedia.com. Here's the intro:

As you’ve read in Troy Dreier's feature, the Wine Library's producer and star, Gary Vaynerchuk, is vocal about not stressing over production values and streaming quality, which is a shame because the producers at Wine Library are definitely leaving some quality on the table——though several options may relate to the technology decisions made by the site’s service providers, not Wine Library. Though the overall score is high, the critical mistakes——in choosing a background, codec selection, and encoding techniques——are so fundamental that they unnecessarily degrade the quality of the entire production. I get Vaynerchuk’s aversion to overproducing the show, but this is like serving a red wine without letting it breathe or a white wine at room temperature. Pay attention to a couple of key details, and quality should improve considerably.

Read the rest of the article, here.

McKinsey Peer Review

This Peer Review analyzes a recent video posted by McKinsey & Company. According to our guidelines, which rank factors like background, lighting and exposure, audio, editing and encoding, McKinsey scored a 33 out of 45.

Click here to watch the video describing this analysis.

YouTube does 720P HD using H.264

Here's an overview of YouTube's new HD H.264-based offering, and a deep look at the encoding parameters YouTube uses. If you're producing H.264 video, or post videos to YouTube, you should have a look.


Details of ESPN's new higher resolution VP6 files

This article details the encoding parameters used by ESPN to produce the VP6 encoded files for the standard Flash Player offered on www.espn.com.