Choosing a codec

YouTube and VP9: A Made-for-Press-Release Event

The recent news that YouTube will demonstrate 4K video encoded with VP9 at CES with hardware support from a number of chip and TV vendors has all the earmarks of a made-for-press release event; all froth, no substance. That’s OK; press release writers have to eat too. But before you lose faith in H.265/HEVC, you should consider the following facts. Click here to see the rest of the article. 

The Codecs That Make UHD Video Possible: HEVC Vs. VP9

There’s a lot of interest in ultra-high definition (UHD) video, and the two codecs that drive it, HEVC and VP9. Over the past few months, a new UHD codec called Daala has also come to the fore. I wanted to take this opportunity to update the status of HEVC and VP9 and introduce you to Daala. Click here to view the rest of the article!

Producing and Deploying HEVC-Handout and Sample Files

Here's the description:

This session explores the current status of HEVC, identifying existing and announced options for encoding live and on-demand HEVC, and discussing player options in the streaming and OTT markets. Topics explored will include the comparative quality and usability of HEVC encoders, how HEVC quality compares to H.264 at a range of resolutions and data rates, how HEVC compares to VP9 (if encoders are available), and known trials and deployments of HEVC.

Download files and handout on the article page.

How to Make the Move to HEVC

While few companies of any kind are actually making money from HEVC (H.265) today, the successor to H.264 will become increasingly important during the next 2–3 years, perhaps even earlier in some markets for some producers. So understanding the current status of the technology and how to encode and potentially deploy HEVC in the near term is very relevant for most streaming media producers. Accordingly, in this article, I’ll review the state of HEVC and take a high-level look at the first generation of HEVC encoders.

Netflix Commits to HEVC for House of Cards

Multiple websites have reported that Netflix intends to use HEVC to distribute House of Cards in 4K. Even more significantly, they intend to reencode much of their SD and HD content to HEVC to save bandwidth costs and deliver higher quality video ove...

Cracking the Code of x264 Presets

Like most compression geeks, I'm a big fan of the x264 codec, which is widely considered the highest quality H.264 codec, winning the prestigious University of Moscow codec shootout year after year. Though the codec has a comprehensive range of conf...

YouTube/VP9/4K - Get Off the Dime, MPEG-LA

When YouTube sneezes, the codec world catches the 'flu, even if the cause of the sneeze was totally innocuous. So it was with YouTube's announcement that they will show 4K video encoded with VP9 at CES with hardware partners including Sony, Intel and...

Google Starts Pushing VP9; Caution Advised

As you probably know, Googles VP9 is the successor to VP8 in WebM and a competitive technology to HEVC/H.265. I reported here that patent claims from Nokia present a red flag to potential adapters, but Google keeps pressing ahead, and lots of potenti...

What Is HEVC (H.265)?

H.265/High Efficiency Video Coding (HEVC) is the successor codec to H.264, which, like H.264, is jointly developed by the ISO/IEC Moving Picture Experts Group and ITU-T Video Coding Experts Group (VCEG). The primary goal of the new codec is 50 percent better compression efficiency than H.264 and support for resolutions up to 8192x4320.

WebM: It's Forgotten but Not Quite Gone

I recently taught several seminars on producing video for HTML5, and I started my preparation with some research to see how the WebM codec was being used to determine the focus and scope of my WebM-related materials. In case you’ve forgotten — and you wouldn’t be the only one—WebM is the open source format Google launched in 2010, built around the VP8 video codec that Google acquired in its purchase of On2 Technologies.