Choosing a codec


More on MPEG LA HEVC Royalty Policy

My recent column, MPEG LA's HEVC Licensing Terms Are Flawed, Will Prevent Adoption, has generated lots of comments in the LinkedIn HEVC/H.265 Group. One comment, from Anthony Mai, sparked a lengthy response, which I wanted to share. By way of backgro...

MPEG LA's HEVC Licensing Terms Are Flawed, Will Prevent Adoption

The more I think about MPEG LA's proposed HEVC royalty policy, the more I think it's flawed, primarily because there's no incentive for Adobe to pay $25 million to add HEVC playback to Flash. Why is this important? Because Flash is still the only del...

Simple Survey on HEVC Data Rates

One of the benefits of HEVC is supposed to be that it delivers the same quality of H.264 at 50% of the data rate. However, since there’s little data rate standardization, it’s tough to tell what that means. After all, it means one thing if you pr...

UHD Codecs; HEVC, VP9 and Daala

My latest column in Streaming Media Magazine; Here's the lead.  There’s a lot of interest in ultra-high definition (UHD) video, and the two codecs that drive it, HEVC and VP9. Over the past few months, a new UHD codec called Daala has also come to...

Producing and Deploying HEVC-Handout and Sample Files

Here's the description:

This session explores the current status of HEVC, identifying existing and announced options for encoding live and on-demand HEVC, and discussing player options in the streaming and OTT markets. Topics explored will include the comparative quality and usability of HEVC encoders, how HEVC quality compares to H.264 at a range of resolutions and data rates, how HEVC compares to VP9 (if encoders are available), and known trials and deployments of HEVC.

Download files and handout on the article page.

Netflix Commits to HEVC for House of Cards

Multiple websites have reported that Netflix intends to use HEVC to distribute House of Cards in 4K. Even more significantly, they intend to reencode much of their SD and HD content to HEVC to save bandwidth costs and deliver higher quality video ove...

Cracking the Code of x264 Presets

Like most compression geeks, I'm a big fan of the x264 codec, which is widely considered the highest quality H.264 codec, winning the prestigious University of Moscow codec shootout year after year. Though the codec has a comprehensive range of conf...

YouTube/VP9/4K - Get Off the Dime, MPEG-LA

When YouTube sneezes, the codec world catches the 'flu, even if the cause of the sneeze was totally innocuous. So it was with YouTube's announcement that they will show 4K video encoded with VP9 at CES with hardware partners including Sony, Intel and...

Google Starts Pushing VP9; Caution Advised

As you probably know, Googles VP9 is the successor to VP8 in WebM and a competitive technology to HEVC/H.265. I reported here that patent claims from Nokia present a red flag to potential adapters, but Google keeps pressing ahead, and lots of potenti...

What Is HEVC (H.265)?

H.265/High Efficiency Video Coding (HEVC) is the successor codec to H.264, which, like H.264, is jointly developed by the ISO/IEC Moving Picture Experts Group and ITU-T Video Coding Experts Group (VCEG). The primary goal of the new codec is 50 percent better compression efficiency than H.264 and support for resolutions up to 8192x4320.