Choosing a codec


Microsoft Dooms HEVC to Obscurity (by including it in Windows 10)

I'm not one to go negative, but when I saw that Microsoft was including HEVC in Windows 10, scheduled for release in 2015, I just had to laugh. Over two years after Windows 8 shipped, I still use it only when I absolutely have to. The most ardent rec...

More on MPEG LA HEVC Royalty Policy

My recent column, MPEG LA's HEVC Licensing Terms Are Flawed, Will Prevent Adoption, has generated lots of comments in the LinkedIn HEVC/H.265 Group. One comment, from Anthony Mai, sparked a lengthy response, which I wanted to share. By way of backgro...

MPEG LA's HEVC Licensing Terms Are Flawed, Will Prevent Adoption

The more I think about MPEG LA's proposed HEVC royalty policy, the more I think it's flawed, primarily because there's no incentive for Adobe to pay $25 million to add HEVC playback to Flash. Why is this important? Because Flash is still the only del...

Simple Survey on HEVC Data Rates

One of the benefits of HEVC is supposed to be that it delivers the same quality of H.264 at 50% of the data rate. However, since there’s little data rate standardization, it’s tough to tell what that means. After all, it means one thing if you pr...

UHD Codecs; HEVC, VP9 and Daala

My latest column in Streaming Media Magazine; Here's the lead.  There’s a lot of interest in ultra-high definition (UHD) video, and the two codecs that drive it, HEVC and VP9. Over the past few months, a new UHD codec called Daala has also come to...

YouTube and VP9: A Made-for-Press-Release Event

The recent news that YouTube will demonstrate 4K video encoded with VP9 at CES with hardware support from a number of chip and TV vendors has all the earmarks of a made-for-press release event; all froth, no substance. That’s OK; press release writers have to eat too. But before you lose faith in H.265/HEVC, you should consider the following facts. Click here to see the rest of the article. 

The Codecs That Make UHD Video Possible: HEVC Vs. VP9

There’s a lot of interest in ultra-high definition (UHD) video, and the two codecs that drive it, HEVC and VP9. Over the past few months, a new UHD codec called Daala has also come to the fore. I wanted to take this opportunity to update the status of HEVC and VP9 and introduce you to Daala. Click here to view the rest of the article!

Producing and Deploying HEVC-Handout and Sample Files

Here's the description:

This session explores the current status of HEVC, identifying existing and announced options for encoding live and on-demand HEVC, and discussing player options in the streaming and OTT markets. Topics explored will include the comparative quality and usability of HEVC encoders, how HEVC quality compares to H.264 at a range of resolutions and data rates, how HEVC compares to VP9 (if encoders are available), and known trials and deployments of HEVC.

Download files and handout on the article page.

How to Make the Move to HEVC

While few companies of any kind are actually making money from HEVC (H.265) today, the successor to H.264 will become increasingly important during the next 2–3 years, perhaps even earlier in some markets for some producers. So understanding the current status of the technology and how to encode and potentially deploy HEVC in the near term is very relevant for most streaming media producers. Accordingly, in this article, I’ll review the state of HEVC and take a high-level look at the first generation of HEVC encoders.

Netflix Commits to HEVC for House of Cards

Multiple websites have reported that Netflix intends to use HEVC to distribute House of Cards in 4K. Even more significantly, they intend to reencode much of their SD and HD content to HEVC to save bandwidth costs and deliver higher quality video ove...