Nielson report details increasing online video usage and impact on advertising
- 5-1-2009
- Categorized in: Marketing with video
It's been impossible not to notice the increase in the number of internet video viewers and the increased length of time they spend watching. Still, a look at the actual numbers, and the impact on advertising, is profound. You can learn all about this and more in a new report on the Global Online Media Landscape by The
Nielsen Company Online.
Report highlights:
- The number of American users frequenting online video destinations has climbed 339% since 2003
- In the last year, unique viewers of online video grew 10%, the number of streams grew 41%, the streams per user grew 27% and the total minutes engaged with online video grew 71%
The report also covers the impact of social media on advertising.
Here's a short video describing the report (and yes, it's very significant that Nielson is using YouTube to help get the word out about the report):
You can download the report here: http://blog.nielsen.com/nielsenwire/nielsen-news/online-global-landscape-0409/
